Everybody has ‘codes’ imprinted in them. But only very few understand what this means and how to use them
Understanding how biases work in business helps you make better decisions and achieve better results
Knowing your business partners better than they themselves do gives you a decision making advantage
Design and build a “decision architecture” to eliminate the 9 most harmful decision making traps
Behavioural Analytics can extend the predictive power of most current tools such as Predictive Modelling
